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Supporting Local Communities Through Custom Branding
For years, Futuresign has been providing its clientele with a venue to support local sports venues, programs, and arena/recreation facilities through the provision of naming rights and the branding of facility amenities. By aligning your company’s brand with the local community, it will not only remind consumers of your existing brand, but also showcase your support for the local community and translate into brand preference when consumers are considering what products/services to purchase.
Benefits of Custom Local Branding
Enhanced Community Engagement
Custom branding initiatives help your business connect with the local community, fostering a sense of support and loyalty among residents.
Increased Brand Visibility
By placing your brand in high-traffic community centers and sports facilities, you ensure maximum exposure to a diverse and engaged audience.
Positive Brand Association
Aligning your brand with local sports and community activities showcases your commitment to the community, creating a positive brand image and increasing brand preference.
Tailored Marketing Solutions
Custom branding allows for flexible and creative advertising strategies that can be tailored to meet the specific needs and preferences of your target audience.
Our Process
When you choose Futuresign for your custom local branding needs, we provide a comprehensive, end-to-end service that includes:
Strategizing and Messaging
Developing a compelling brand message thatDynamic Tags Need Help resonates with the local community.
Location Selection
Identifying prime locations within community centers and sports facilities to maximize visibility and engagement.
Design and Production
Creating visually appealing and impactful advertisements that effectively communicate your brand message.
Ongoing Support
Providing continuous assistance and adjustments to ensure your branding campaign remains effective and relevant.
Implementation and Maintenance
Ensuring seamless installation and ongoing maintenance of all branding materials to keep them looking their best.
Successful Custom Branding Campaigns
Sailun Tire
Our digital displays, ranging from 43″ to 65″, are strategically located in high-traffic areas within arenas and community centers. These prime locations, such as main lobbies and bustling standing zones, ensure that your advertisements are seen by parents waiting for their children’s practices and games, as well as other visitors engaged in community activities. This strategic placement guarantees maximum exposure and captures the attention of viewers.
Media Items Deployed
- Digital Dynamic Advertising
- Door Wrap
- Rink Boards
- Wall/Wayfinding Signage
Bergmanis Preyra LLP
Rink Pad naming rights campaign deployed at the Buckingham Sports Properties’ premier facility – Scotiabank Pond
Media Items Deployed
- Digital Dynamic Advertising
- Door Wrap
- Rink Boards
- Wall/Wayfinding Signage
Ripleys Aquarium of Canada
Ripley’s desired a creative strategy for their grass roots branding campaign geared to families and youth within the GTA. Futuresign delivered with this fun and unique new take on the traditional rink board.
Media Used
3’ x 12’ branded rink board combined with single sided vinyl glass decal to allow spectator view through the glass
Geographic Deployment
30 high traffic arena facilities within the GTAFrequently Asked Questions
What is custom local branding?
Custom local branding involves creating tailored advertising campaigns that align your brand with local community centers, sports facilities, and events. This can include naming rights, facility amenity branding, and other creative advertising strategies to increase brand visibility and engagement.
What are the benefits of custom local branding?
Benefits include enhanced community engagement, increased brand visibility, positive brand association, and the ability to tailor marketing solutions to the specific needs of the local community.
How does Futuresign implement custom local branding campaigns?
Futuresign provides end-to-end services, including strategizing and messaging, location selection, design and production, implementation and maintenance, and ongoing support to ensure the success of your branding campaign.
How can I measure the effectiveness of my custom local branding campaign?
Effectiveness can be measured through metrics such as audience engagement, brand recall, direct inquiries, and sales increases. Feedback from the local community and social media interactions can also provide valuable insights.
What types of businesses benefit from custom local branding?
Various businesses, including local retailers, service providers, and national brands, can benefit from custom local branding by increasing their presence and engagement within the community.
What design elements are important for effective custom local branding?
Effective custom local branding should feature clear and compelling graphics, high-contrast colors, and a simple, impactful message. The design should resonate with the local community and reflect the values and identity of your brand.
Community Sports Marketing Experts
Offering custom turnkey sports marketing solutions to maximize your brand’s exposure.
Book an Advertising Consultation now and explore how arena advertising can help you connect your brand to the communities you serve.
