Supporting local communities through custom branding.
For years, Futuresign has been providing its clientele with a venue to support local sports venues, programs, and arena/recreation facilities through the provision of naming rights and the branding of facility amenities. By aligning your company’s brand with the local community, it will not only remind consumers of your existing brand, but also showcase your support for the local community and translate into brand preference when consumers are considering what products/services to purchase.
Benefits of custom local branding:
Enhanced Community Engagement: Custom branding initiatives help your business connect with the local community, fostering a sense of support and loyalty among residents.
Increased Brand Visibility: By placing your brand in high-traffic community centers and sports facilities, you ensure maximum exposure to a diverse and engaged audience.
Positive Brand Association: Aligning your brand with local sports and community activities showcases your commitment to the community, creating a positive brand image and increasing brand preference.
Tailored Marketing Solutions: Custom branding allows for flexible and creative advertising strategies that can be tailored to meet the specific needs and preferences of your target audience.
Our Process
When you choose Futuresign for your custom local branding needs, we provide a comprehensive, end-to-end service that includes:
Strategizing and Messaging: Developing a compelling brand message that resonates with the local community.
Location Selection: Identifying prime locations within community centers and sports facilities to maximize visibility and engagement.
Design and Production: Creating visually appealing and impactful advertisements that effectively communicate your brand message.
Implementation and Maintenance: Ensuring seamless installation and ongoing maintenance of all branding materials to keep them looking their best.
Ongoing Support: Providing continuous assistance and adjustments to ensure your branding campaign remains effective and relevant.
Successful Custom Branding Campaigns
Sailun Tire
Media Deployment Overview
Custom Local Branding Campaign
Rink Pad naming rights campaign at the Ford Centre for Hockey Excellence – the official practice facility for the National Hockey League’s Toronto Maple Leafs and their American Hockey League affiliate, the 2018 Calder Cup Champion Toronto Marlies.
Media Items Deployed
- Digital Dynamic Advertising
- Door Wrap
- Rink Boards
- Wall/Wayfinding Signage
Bergmanis Preyra LLP
Media Deployment Overview
Custom Local Branding Campaign
Rink Pad naming rights campaign deployed at the Buckingham Sports Properties’ premier facility – Scotiabank Pond
Media Items Deployed
- Digital Dynamic Advertising
- Door Wraps
- Rink Boards
- Wall/Wayfinding Signage
Ripleys Aquarium of Canada
Media Deployment Overview
Custom Local Branding Campaign
Ripley’s desired a creative strategy for their grass roots branding campaign geared to families and youth within the GTA. Futuresign delivered with this fun and unique new take on the traditional rink board.
Media Used
- 3’ x 12’ branded rink board combined with single sided vinyl glass decal to allow spectator view through the glass
Geographic Deployment
- 30 high traffic arena facilities within the GTA
Frequently Asked Questions
Community Sports Marketing Experts
Offering custom turnkey sports marketing solutions to maximize your brand’s exposure.
Book an Advertising Consultation now and explore how arena advertising can help you connect your brand to the communities you serve.
When you work with Futuresign Multimedia, you’re partnering with the largest provider of arena advertising in Ontario to showcase your brand in family community arenas, college sports arenas, recreation centres and community events venues in 50 cities and towns across the region.
