Promote your brand on the ice.
The iconic Zamboni is an integral part of the arena experience. This vital piece of machinery, crucial to the event as it resurfaces the ice, is also a great marketing tool for your brand.
When you choose a custom-printed vehicle or Zamboni wrap to showcase your message, you’re putting your brand right where everyone can see it. And since the Zamboni makes its appearance when there’s a break in the action, you can be sure nothing distracts the audience from your message.
Why choose Zamboni wrap advertising?
High Visibility and Engagement: The Zamboni is a focal point during breaks in the action at hockey games and other ice events. This makes it an ideal platform for advertising as it captures the undivided attention of spectators. Your brand message will be prominently displayed and viewed by a captive audience, ensuring high visibility and engagement.
Unique Branding Opportunity: Zamboni wraps offer a unique branding opportunity that sets your advertisement apart from traditional static ads. The moving nature of the Zamboni means your ad will be seen from different angles and perspectives, creating a dynamic and memorable impression on the audience.
Increased Brand Recognition: With frequent appearances during games and events, the Zamboni wrap ensures repeated exposure for your brand. This repetition helps to reinforce brand recognition and recall among spectators, turning the Zamboni into a mobile billboard for your message.
Targeted Local Advertising: Zamboni wraps are especially effective in targeting local communities. By advertising at local rinks and arenas, you can reach residents and community members who regularly attend these events, making it a perfect medium for local businesses to increase their presence and engagement.
Benefits of Zamboni wrap advertising:
High Reach and Frequency: The Zamboni’s regular appearances on the ice ensure that your advertisement is seen multiple times during an event, increasing the chances of brand recall and customer engagement.
Targeted Local Advertising: By placing your ad on the Zamboni, you reach a local audience that attends community events and sporting activities, ensuring your message is seen by potential customers in your area.
Enhanced Brand Visibility: With the Zamboni’s strategic placement during breaks in the action, your brand message is guaranteed to be visible to spectators, keeping your brand top of mind.
Cost-Effective Marketing: Zamboni wrap advertising offers a cost-effective way to achieve high visibility and engagement compared to other forms of advertising.
Effective Zamboni Wrap Advertising
Local Businesses: Increase foot traffic by promoting offers and services. Zamboni wraps are an excellent way to drive immediate action and boost local engagement.
Food and Beverage: Drive immediate action by encouraging direct calls for pickups and reservations. Zamboni wraps in arenas and community centers can prompt visitors to act on the spot.
Home and Auto Services: Enhance visibility and accessibility, prompting direct inquiries from the community center. Zamboni wraps can help you reach potential customers looking for reliable services.
Our Process
When you choose Futuresign Multimedia for vehicle or Zamboni wrap advertising, we handle every aspect of your campaign from start to finish. Our process includes:
Strategizing and Messaging: Developing a compelling message tailored to your target audience. We work closely with you to understand your brand and objectives, ensuring that your advertisement resonates with the audience.
Location Selection: Choosing the most effective high-traffic areas for your Zamboni wraps. We leverage our extensive knowledge of arenas and community centers to identify prime advertising spots.
Design and Production: Creating visually appealing content that captures attention. Our professional design team excels at developing creative concepts that reflect your brand’s identity and message.
Implementation and Maintenance: Ensuring seamless installation and ongoing upkeep of the Zamboni wraps. We manage the entire installation process and provide regular maintenance to ensure your ad remains vibrant and effective.
Ongoing Support: Providing continuous assistance to refine your strategy and maximize impact. Our dedicated team is available to assist with any needs or adjustments to your campaign, ensuring continued success.
Zamboni wrap advertising examples.
Frequently Asked Questions
Community Sports Marketing Experts
Offering custom turnkey sports marketing solutions to maximize your brand’s exposure.
Book an Advertising Consultation now and explore how arena advertising can help you connect your brand to the communities you serve.
When you work with Futuresign Multimedia, you’re partnering with the largest provider of arena advertising in Ontario to showcase your brand in family community arenas, college sports arenas, recreation centres and community events venues in 50 cities and towns across the region.
